The Choice of Beauty Editors


MARIE CLAIRE - "Fake Bake is one of the best self-tanners on the market, with an olive-hued undertone as opposed to orange’

MARIE CLAIRE on Tanning Butter - " I've been really impressed by Fake Bake Tanning Butter for Dry Skin. It's much richer than my usual spray and it contains botanical butters that sink deep into the skin"

NOW Magazine on Airbrush - "10/10! I'm thrilled with this. It goes on easily, the results are flawless and last for ten days"


VANITY FAIR on Original - "It’s really fool-proof, and moisturizing to boot. No wonder the system has such a big celebrity following."


COSMOPOLITAN on the full range - "Fake Bake is top of its game boasting innovative new tanning products"


HARPERS BAZAAR on the full range - "Fake Bake - the company behind a thousand just-off-the-beach tans"


HARPERS BAZAAR on Airbrush  -“We love a good spray tan - even, quick, mess-free and offering great colour”.


VOGUE on Faux Glow - "Faux Glow is one of the best wash of sprays for legs..”


MARIE CLAIRE on The Face - "Platinum Face is a pioneering anti-aging self tanner"  


THE INDEPENDENT on Original - “One of the most foolproof brands of self tan on the market” 


ELLE on the full range - "Team ELLE tested every variant from the FB range and everyone was foolproof”  


CLOSER Magazine on Original“ A  favourite among the WAGS”  


THE NOTEBOOK on Extreme Gel - “Your accomplice in making you look truly baked and yet not fake”  


MORE Magazine on Airbrush - “ Tested 5/5 Best spray tan”   


WOMANS OWN on Mousse - “ ..as well as leaving a colour streak free and long lasting” 


LOOK Magazine on Tan Enhancer  - “A super creamy moisturiser that has just the right amount of sparkle to make skin glisten”   


DAILY MAIL on Mousse - “Easy to apply and leaves you with a lovely honey tan”  


FABULOUS Magazine on GOLD - “Cheryl’s faking-it fail-safe...a totally realistic looking tan”   


GLAMOUR Magazine on Flawless - “A tan for all seasons”  


MORE Magazine on the Full Range -“The more! Beauty Team love Fake Bake and their new wash-off range is one of the best we’ve tried”  

BEST Magazine on Instant Bronzer - “We rate this new wash-off fake tan”


SUNDAY EXPRESS on Perfection - “It’s a wash off formula and the one to plump for if you need a product that wont smudge on your sheets”  


ELLE Magazine on Lipobronze -“A pre-holiday beauty must-have”  


HARPERS BAZAAR on Original - “ A must- have beauty product for this summer – James Read”  


THE GUARDIAN on Faux Glow - “My new best friend. Miles better than any traditional self tan I’ve tried. Utterly convincing and a doss to put on”

DAILY MAIL on Lipobronze - “The tan has the usual high standards of Fake Bake. It did make a difference to the “orange peel” appearance after around two weeks” 

REVEAL on Self Tanning Body Butter - “For any body- butter fan, i(t)s a revelation”  

FEMALE FIRST on Fair - “Top Five Self Tanners”   

DUNE on Unisex Bronzing Gel - “ Fast absorbing and scent free. Ladies and gentlemen welcome to summer”   

UKTVStyle on Airbrush - "One application and it looks like I've spent two months in the Maldives, the tan is rich and intense. Applying is really simple and I didn't need to re-apply for a week. I love it!" -

THE GROVE on Fair - "Chemical free and deliciously scented - we were completely hooked"  

THE INDEPENDANT on Airbrush - "For great all over coverage try this, the fine mist makes it easy to apply and gives you a streak free instant colour which develops over time"

LONDON PAPER on Original - "Our testers were still going strong after five days, a pre holiday must!"